Video is a great way of educating your website visitors. With video, you can reach a large number of people all across the world, from one central place. It is an engaging medium that keeps your audience captivated while you get your point across. On the web, people often flick from one page to the next, not really reading the content in great depth. A video can be a good antidote to this as you can lead your viewers through the material in a pre-defined order which allows you to clearly explain your point.